LAM Foundation Promotional Materials

The LAM Foundation is here to help you raise funds for LAM research. We can supply you with what you need to host a successful event! For the following items, please contact the development office at The LAM Foundation at 513-777-6889 or at development@thelamfoundation.org.

LAM Fundraising Handbook on CD
LAM Foundation brochures
Public Service Announcement

Print version -
Click here to View/Download: Print PSA 1 / Print PSA 2
Radio Version -
Click here to View/Download: :15 / :30 Spanish: :15 / :30
DVD Video -
Click here to View/Download: :15 / :30 / :60

The LAM Foundation Video
Click here to View/Download: LAM Video
LAM Foundation Banner (6' x 8'; We can ship it to you for your event)
Touched By LAM; 13 different LAM patient stories
Journeys; The LAM Foundation newsletter
Contribution envelopes
Corporate Packet; if you plan on asking for donations from corporations

We also have several items that could be sold during an event or sold as a separate fundraiser:

LAM bracelets
LAM apparel; Email Jean Togikawa if interested at lamapparel@earthlink.net.
LAM scarves

You're organizing a great event or program, but how do you bring attention to your program and encourage participation and attendance? Below are some inexpensive ways to spread the word about the LAM support group, seminar, candle light ceremony or other activities you have organized.

To use these LAM materials, save the document directly to your computer, fill in your event information, print and you're ready to roll! Please feel free to use as is or change as you see fit.

Activity Flyer
For an eye-catching flyer, list the most important information to encourage people to attend. Flyers can easily be faxed to local businesses, churches, stores and malls; posted on bulletin boards; or handed out to community members. Use this example activity flyer or create your own.

Additional Ways to Use the Flyer:

Send to local grocery stores, pharmacies, hospitals, assisted living communities and YMCA/YWCAs for display on their bulletin boards.
Post in neighborhood churches or work with the church staff to highlight the program in their bulletin or during announcements.
Contact and encourage local government Web sites to post your LAM event.
Forward flyers to your friends and neighbors and ask them to spread the word about LAM.

Newsletter Article
Write a newsletter article containing 1) information about LAM and 2) specific details about your program. Distribute to local schools, parent/teacher organizations, associations, unions, hospitals, health care organizations and other organizations that distribute internal newsletters or hold regular meetings. Here are examples of both a long and short newsletter article that can be revised to include your specific event information, as well as an article promoting The LAM Foundation.

Media
Working with local newspapers, television stations and radio programs to share information about your LAM event is an effective way to reach a large number of community members. Reporters want to hear stories about what real people are doing and the challenges they face when living with LAM. Keep in mind that the Internet is a great way to reach members of your community. Your local media might have an Internet site where they can announce your activity.

To assist you with your efforts, here is a list of ways for you to identify, locate and contact media in your area, as well as the materials you will need to begin.

Identify Local Media Contacts
Make a list of media in your area. This information is available at your local library or on the Internet (search local media Web sites). List several names, numbers and email addresses for each media outlet (newspapers, radio and television stations). Health reporters, community events reporters or general editors/producers are likely to be the most appropriate contacts.

Identify a spokesperson for possible media interviews. A spokesperson is someone who can extend knowledge of a particular topic or event (i.e. a health care professional, local city official or patient). To add credibility to their story, reporters and journalists will often want to speak with a local expert on the topic they are covering.

Prepare Background Information
Prepare a brief list of 3-5 clear and concise messages that convey your purpose. Reporters are often busy working to meet tight deadlines and may have only a few minutes to speak with you. Being brief is key. Before you contact the media, identify the critical messages you want to get across For tips to assist you in developing your points and messages, click here.

Create a media alert. A media alert is a special flyer for the media that includes the who, what, where, when and why of your event. The one page notice may also contain LAM facts, a spokesperson quote or a short paragraph about the program background. Alerts can be faxed or emailed to the media. Feel free to use this template for your media alert.

Assemble an information kit. Journalists often write about a number of different topics weekly. You can inform them about LAM and your event by creating an information kit (also called a press kit). Reporters appreciate the additional information - and it may help to get your event coverage. Below are a couple of items you can include in your information kit.

About LAM Backgrounder
Story of The LAM Foundation

Contact and Follow up with the Media

Contact journalists by phone or email. Once you are comfortable with what you are going to say, call your contacts. Be succinct, enthusiastic, and gracious when calling reporters about your event. Most importantly, make sure you catch their interest immediately, and provide the most important facts quickly. Mention that you will be forwarding background information about LAM and your event.

Follow up with journalists. Call or e-mail journalists a few days after you send background information.. These calling tips can be useful when following up with your contacts.

Develop a method to track the media you've called and their reaction. Not only is this an easy way to avoid calling the same person twice, but it will create a record of media who may be interested the next time you champion a program or activity. Make sure you list whether a contact covered your story or not, or if they requested more information. This is helpful if you call them again about a different program.

Learn more about the symptoms, cause and treatment of LAM.

Get ideas and advice on how you can support The LAM Foundation.

Read about the latest news and happenings in the LAM community.